Eruption - I Said “Doctor”
Inspired by calypso tunes on cold Lyttleton days . The Lime Indie Coconut Hazy IPA is a mid winter escape in a glass.
I teamed up with my friends at Eruption Brewing to create a tap badge and social assets their latest Pyro Series, Hazy IPA.
Lyrics from Harry Nilsson’s “Coconut” gave brith to the name, and became my road map for design exploration.
I set out to create something that would transport you to a sun drenched beach. With just a hint of one too many pints.
Just what the Doctooooor ordered.
Tap Badge
Why stop there?
Then I turned the tap badge illustrations into a series of instagram posts for their wintertime, tropical drop.
All about the grid
We made an extra juicy splash, by dropping 3 posts at once, for a full row on instagram.
